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Cutler Real Estate's own Dominic Fonte shared his insight in a recent REAL Pros 20 Minute Webinar Series by REAL Trends discussing today's ever-evolving real estate environment.
Fonte was joined by REAL Trends Vice President Scott Wright, William Coin of Beverly-Hanks REALTORS®, and Wendy Moore of Berkshire Hathaway HomeServices Drysdale Properties in an effort to highlight how successful agents are adjusting to the current business climate.
REAL Trends provides brokerage services such as consulting, valuations, mergers and acquisitions, and business planning. Brokerages and agents alike look to REAL Trends as a source for news, analysis, and information on the residential brokerage industry. The weekly Trendsetters Agent Panel is just one more way REAL Trends is helping those in the industry move their businesses forward.
Wright asked how agents like Fonte have stayed connected to clients through the COVID-19 health crisis. Fonte said he continues to have success with email videos as a means of keeping in touch with clients, even if they don't plan to buy or sell a home right now.
"Video's huge," he said. "I think when people have a traumatic experience like 9/11, or 2008, or the Gulf War, or what's happening now, it's not our normal lifestyle, and everyone's freaked out … but the old-timers we keep plugging away.
"How I stay connected is instead of doing email, I do email videos, and I make sure I'm reaching out to them," he continues. "Not necessarily if they want to buy or sell, although if they want to of course we'll help them do that. But just educating them, seeing how they're doing, see how their families are, are they getting their yard work done. Just to try to be there and just provide what's really happening from our perspective if they are in the market, how do they do that in a safe manner."
With the country beginning to open up again following the shutdown in many states, Wright asked how agents are preparing for a rebound in the market. For Fonte, it's a matter of top-of-mind awareness and reassuring buyers and sellers.
"It's just a matter of educating people like how we're doing showings," Fonte explained. "If you're not willing to want to go out, we understand that, but if you do have to go out—say your mom has to go in a nursing home and you have to sell her home, how do you do that in a safe manner? Or if you're relocating out of state because you have to take another job. They can't wait for the coronavirus.
"I try to reassure them that if you are in a position where you have to do something, I'm here for you," he continues, "and here are the three or four things we're doing as far as protections, not overlapping showings, and how we also do the virtual walk-through."
While no one can be totally prepared for an event such as a global health pandemic, seasoned agents know what it takes to keep their businesses moving forward. For Fonte, that means consistently staying in touch with the database of customers.
"You want to make sure you don't just have a real estate experience with them and forget them," he explains. "You want them on a plan, an action plan, a workflow. I find the quickest way to do it is by video because I can blast out 80 short videos in an hour or so because you're not really stuck on the phone. Then if it's an older person or if it's someone who doesn't use email, you can use texting, and you can also make a phone call. Many times, people don't answer live, you can just leave them something short and sweet and compelling, to let them know you're thinking of them."
Wright also asked how each agent has, and continues to deal with, the stress of the health crisis, and Fonte was quick to point out that adapting is the best way to approach such an event.
"We have great bike trails and walking trails," he said. "I have a hybrid bike so I can go 15 miles and then on the way back, I can cheat a little bit. I'm all about nature, birds singing, and having a little bit of fun.
"So, it just helps you recharge your batteries and remember, all this hard work we do, what's it's really about?" he concludes. "I'm not cursing the wind, I'm adjusting my sails."

With stay-at-home directives and social distancing in place, the real estate market needs to get creative with facilitating the buying and selling of homes. Cutler Real Estate is doing just that by offering virtual open houses that allow sellers to showcase their properties online and enable buyers to get an inside look at homes for sale—all while complying with efforts to slow the spread of COVID-19.
Learn more about virtual showings and open houses, how your home is marketed online, and ways to get your home ready for the best results.

As we all face the challenges of the COVID-19 pandemic, our first priority at Cutler Real Estate is the health of our clients, employees and the communities where we live and work. We are also committed to supporting our clients through this challenging time.
Many of our clients are still out looking at homes, putting their homes on the market, writing contracts, and closing on life's biggest transaction. As a company, we will be there for our clients.
In order to continue to provide the same high level of support to our clients, our entire organization will have to adapt, adjust and work together like never before.
Much of the news these past few weeks has been regarding the unfortunate events and circumstances caused by COVID-19. Day-by-day and hour-by-hour, news is changing on how to best address the COVID-19 matter.
As your trusted Realtor, I'll stick to real estate and defer to experts like the CDC for how to best address your health and safety. I don't want to minimize the effect this current situation has on other aspects of life, but I wanted to offer some insights and reassurance regarding my area of experience – real estate.
You might be worried about your home's value at this time of economic upheaval. That's understandable and completely valid. The good news is that for most homeowners, the best course of action, as well as the easiest, is to do absolutely nothing. Just sit tight, be thankful that you have a nice place to gather with your loved ones, work from home, or even self-quarantine if needed. At times like this, it becomes abundantly clear that your home is so much more than just an investment.
Fortunately, real estate has historically proven to be a relatively stable and sound investment in times of crisis. For example, Dr. Marci Rossell, a leading economist who specializes in real estate, noted that the housing markets remained stable in the aftermath of 9/11.
The Economic Impact of Coronavirus (COVID-19) on the Real Estate Market from LeadingRE on Vimeo.

In the days and weeks following 9/11, there was a real sense of panic and uncertainty. Airlines completely shut down, conferences and events were canceled, oil and stock prices became hyper-volatile, and news stories predicted economic activity could grind to a halt for quarters if not years. Sound familiar?
Fortunately, the shock that 9/11 delivered to the world economy was short-lived. It was a classic V-shaped economic deceleration characterized by a rapid decline followed by a rapid recovery. Housing markets were the least impacted by 9/11. Unlike the stock and bond markets, real estate markets move very slowly. At a time of economic uncertainty and volatility, based on past events it's a pretty safe bet that real estate will remain a bastion of stability.
For those who are actively in the real estate market currently and wondering how the pandemic will affect buying or selling:
In these days and weeks ahead as news continues to come out about COVID-19, we want you to know that as your trusted real estate adviser we are on the front lines of the market. There are a lot of unknowns, but we will closely monitor the situation and are always available for any of your real estate needs, questions, or concerns.
Wash those hands and give us a call. We welcome the opportunity to be of assistance.

Who says candy is just for special occasions? Thanks to February's "sweet" deals from Cutler Real Estate and LoLo Gifts, every day can be Valentine's Day!
Each month, our agents at Cutler Real Estate join LoLo to spotlight the amazing variety of shops, restaurants, and services in the area. Satisfy your sweet tooth as you explore these delightful candy and chocolate shops around Northeast Ohio, Cincinnati, and Columbus.
Canton: Box of Chocolates and Bag of Chocolate Pretzel Rods
Akron: Peanut Brittle, Cashew Brittle, and Bag of Butter Mints
6656 Wise Ave. NW, North Canton, OH 44720
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Chocolate is so perfect by itself that pairing it with savory and salty flavors takes them to a new level. Try it for yourself with a free box of chocolates and bag of chocolate pretzel rods from Anastasiades Exclusive Chocolates.
About Anastasiades Exclusive Chocolates
The Anastas family continues to uphold the high standards of quality and customer service set by their father when he opened his eponymous chocolate shop in 1984. In addition to their Signature Series of gourmet chocolates, truffles, and caramels, Anastasiades carries fresh roasted cashews, fancy mixed nuts, and praline pecans.
Contact and Hours
330.494.5500
Monday - Friday 10 a.m. - 6 p.m.
Saturday 10 a.m. - 5 p.m.
129 W. Elder St., Cincinnati, OH 45202
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Chocolate truffles are delicate treats that hide a delicious center of peanut butter, nuts, and sometimes even more chocolate! Visit Maverick Chocolate Co. for three luscious truffles made with their award-winning, bean-to-bar chocolate.
About Maverick Chocolate Co.
In 2014, founder Paul Picton chose the name "Maverick" for his new business to symbolize his ethic of questioning the status quo and taking a stand. Today Paul's wife and two sons are also involved in running Maverick, which uses ethically-sourced cacao beans to create small batches of chocolate for superior quality.
Contact and Hours
Findlay Market
513.381.0561
Tuesday - Friday 9 a.m. - 6 p.m.
Saturday 8 a.m. - 6 p.m.
Sunday 10 a.m. - 4 p.m.
931 High Grove Blvd., Akron, OH 44312
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Do you prefer candy that has a satisfying crunch, or the kind that melts in your mouth? With February's gift from Arnold's Candies Inc., you don't have to choose! Enjoy the varied but equally delicious textures of peanut brittle, cashew brittle, and butter mints.
About Arnold's Candies Inc.
Arnold's has been an Akron institution since 1953. Their candies are still made by hand, combining classic techniques with the finest ingredients. The retail shop was recently joined by an online store so you can share Arnold's iconic peanut brittle and other goodies with family and friends around the country.
Contact and Hours
330.733.4022
Monday - Friday 9 a.m. - 7 p.m.
Saturday 10 a.m. - 4 p.m.
Vine St. and N. Wall, Columbus, OH 43214
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MMELO calls itself a confectionary to honor the traditional candy-making methods of using basic, all-natural ingredients to create something special. Sample one of MMELO's beautiful chocolate bars and savor the rich, complex flavors that come from simple, honest craftsmanship.
About MMELO Boutique Confections
After living in Barcelona for 12 years, founder Michelle Allen and husband Paul decided to bring a touch of Europe to Michelle's hometown of Columbus. MMELO is modeled after a European confectionary café, serving as a community gathering place where you can visit with friends, read, work, study, or just sit back and sip on a cappuccino. Pair your gourmet coffee drink with one of MMELO's exquisite chocolates or fresh-baked goods such as muffins, tarts, financiers, Danishes, and croissants.
Contact and Hours
614.372.5744
Monday - Thursday 9 a.m. - 5 p.m.
Friday 9 a.m. - 7 p.m.
Saturday 10 a.m. - 6 p.m.
Sunday Noon - 5 p.m.

Cutler Real Estate offers the LoLo Gifts program free of charge to help people discover the unique local businesses that make Northeast Ohio, Columbus, and Cincinnati such great places to live. New gifts arrive every month.
Want to learn more? Contact your Cutler Real Estate agent today.